New Holland Agriculture is a worldwide brand of agricultural machinery produced by CNH Industrial. New Holland agricultural products include tractors, combines, balers, forage harvesters, harvesters, self-propelled sprayers, combine harvesters, seeding equipment, hobby tractors, auxiliary vehicles and tools, and grape harvesters. 

The original New Holland Machine Company was established in New Holland, Pennsylvania, in 1895; It was acquired by Sperry Corporation in 1947, then Ford Motor Company in 1986 and FiatAgri in 1991. In 1999, New Holland became a CNH Global brand, mostly owned by Fiat Industrial. On September 29, 2013, CNH Global N.V. and Fiat Industrial S.p.A., a company based in the Netherlands, CNH Industrial N.V. combined with. Fiat Industry shareholders received one CNH Industry common share for each Fiat Industry share and CNH Global shareholders received 3,828 CNH Industry common shares for each CNH Global common share. CNH Industrial N.V. it was subsequently listed on both the New York Stock Exchange and the Italian Stock Exchange (Mercato Telematico Azionario).

New Holland equipment is produced all over the world; Current administrative centers are in Turin, Italy. It serves as the brand's head office in North America in New Holland, Pennsylvania, and is the home of the world's largest straw trucks manufacturing facility. The company operates in 170 countries around the world, as well as six joint ventures in America, Asia and the Middle East, with 18 facilities spread globally.